Virtual Conference (AAA 2021); seungji did oral presentation!

Updated: Mar 21

American Academny of Advertising (March 19-20)

The effects of commercial breaks on ad and program memory: A neurophysiological study


Author(s):

Seungji Lee (Ulsan National Institute of Science and Technology), Jooyoung Kim (University of Georgia), Sung-Phil Kim (Ulan National Institute of Science and Technology)



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