Seungji's neurophysiological study on the effect of video advertising has been published!
- Aug 17, 2023
- 1 min read
Updated: Jul 31, 2024
The effects of in-stream video advertising on ad information encoding: A neurophysiological study
S. Lee, J. Kim, G.L. Reed and S.-P. Kim
Journal of Advertising, 2023, AHEAD-OF-PRINT, 1-15
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