Seungji's neurophysiological study on the effect of video advertising has been published!

The effects of in-stream video advertising on ad information encoding: A neurophysiological study

S. Lee, J. Kim, G.L. Reed and S.-P. Kim

Journal of Advertising, 2023, AHEAD-OF-PRINT, 1-15

https://doi.org/10.1080/00913367.2023.2222782

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