Neuromarketing

Team members

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Seungbeom Seo

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Nayoung Lee

1. Investigation of consumer’s cognitive process using neurophysiological measurement
1. Investigation of consumer’s cognitive process using neurophysiological measurement

Investigate consumer’s cognitive process using neurophysiological measurement such as EEG and fMRI

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2. Development of machine learning-based neuromarketing application
2. Development of machine learning-based neuromarketing application

Develop the neuromarketing application to estimate consumer’s attitude or behavior using machine learning algorithm

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5. Neuromarketing research on OTT service
5. Neuromarketing research on OTT service

Neuromarketing research on Over-the-top(OTT) service : Measuring cognitive and emotional response under OTT service characterized as ‘impulsive’ and ‘biased’ choice behavior using bio-signals (EEG, Eye tracker, GSR and etc.) to develop computational decision-making model, find marketing points, and provide guides for design & marketing strategy.

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1. Investigation of consumer’s cognitive process using neurophysiological measurement
1. Investigation of consumer’s cognitive process using neurophysiological measurement

Investigate consumer’s cognitive process using neurophysiological measurement such as EEG and fMRI

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