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1. Investigation of consumer’s cognitive process using neurophysiological measurement
Investigate consumer’s cognitive process using neurophysiological measurement such as EEG and fMRI
2. Development of machine learning-based neuromarketing application
Develop the neuromarketing application to estimate consumer’s attitude or behavior using machine learning algorithm
5. Neuromarketing research on OTT service
Neuromarketing research on Over-the-top(OTT) service : Measuring cognitive and emotional response under OTT service characterized as ‘impulsive’ and ‘biased’ choice behavior using bio-signals (EEG, Eye tracker, GSR and etc.) to develop computational decision-making model, find marketing points, and provide guides for design & marketing strategy.
1. Investigation of consumer’s cognitive process using neurophysiological measurement
Investigate consumer’s cognitive process using neurophysiological measurement such as EEG and fMRI
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